Tampico Beverages, a leading global refrigerated juice drink brand, today announced its recent launch of an interactive “Piñata Bash” social media contest and 3D Facebook app to promote its 20-ounce, single-serve, refrigerated juice drinks among young adults in target markets nationwide

Built on a theme of “irresistible fun” geared to appeal to Tampico’s multi-ethnic young adult brand following, the campaign brings back a traditional Hispanic cultural icon – the piñata – in a cool new urban, contemporary and relevant way.

Participants may enter the sweepstakes by personalizing a digital piñata and sharing it with a friend who breaks the piñata, or by breaking a piñata that a friend has shared with them.